Starbucks gets great PR when a chain of customers pays for each others coffee. But thats not whats really going on.
When you combine coffee with a poor understanding of economics, two things can happen: You feel smug and self-congratulatory, or you demonize the wrong person. Both happened at the same Starbucks this week, when a chain of 378 people “paying it forward” was supposedly broken by “some cheap-ass” in a white Jeep.
“Cheap Bastard Ends 10 Hours of Starbucks Customers ‘Paying it Forward’” was Gawker’s headline summary of the event. The news, which began in a local paper, even made the Today show.
Everyone seems to misunderstand what’s actually happening during these “pay-it-forward” chains, which occasionally develop at this and other coffee joints. So let’s break it down, at the end of which you’ll understand this: The woman in the white Jeep is innocent. And nobody involved in these chains should be overly pleased with themselves.
Salmon have serious swimming skills—some travel thousands of miles to return to their original homes to breed. But even though they can jump as high as 12 feet in the air, they can’t manage to get over massive concrete dams that we have built to block their journeys back to their homes. Now one new idea could give them a boost. The plan involves whisking the fish through a long vacuum tube at speeds up to 22 miles per hour and then shooting them out the other end like a cannon.
"Frankly, I don’t know what one makes from cocoa beans. I’m just trying to earn a living."